Authored by Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry.
This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in Forbes and Business Insider.Swipe to Unlock was touted as "our generation's Rosetta Stone for enabling non-engineers to peer into the technology changing everyday life" by Jeremy Schifeling.
- How does Spotify determine what songs to recommend to you?
- Why does Amazon offer free shipping with Prime if it loses them money?
- Why did the FBI sue Apple to hack the iPhone?
- How did a single typo take down 20% of the internet?
- Why did Microsoft acquire LinkedIn?
By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse.
Topics Covered:Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Hacking & Security, Hardware & Robots, Technology Policy, Future Trends, and much more!
Featured Companies:Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, Yelp, Tinder, Washington Post, Toyota, Samsung, Salesforce, Quora, Twitter, Tesla, Airbnb, Robinhood, Adobe, Netflix, Target, and many more!
Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why it's a Top Gifted Book of 2018!
Paperback: 321 pages
Publisher: CreateSpace Independent Publishing Platform (September 20, 2017)
Language: English
Product Dimensions: 5.5 x 0.8 x 8.5 inches
Shipping Weight: 1 pounds
Reviews
"The 21st century will be ruled by technology that very few people actually understand. Swipe to Unlock is our generation's Rosetta Stone - letting even non-engineers peer into the machines and code that are changing our lives everyday!"
- Jeremy Schifeling, Founder of Break into Tech; Formerly @ LinkedIn and Apple
"Written in an upbeat, accessible manner, Swipe to Unlock demystifies the jargon and concepts of the tech world. I'm recommending it as a "must read" to all my business students and advisees seeking jobs in the tech sector!"
- Professor Deborah Streeter, Applied Economics and Management @ Cornell University
"The first of its kind, Swipe to Unlock is an essential guide for anyone looking to understand the tech and business concepts you need to know. A comprehensive, well-researched book and a definite no-brainer resource to leverage for your job search!"
- Pam Silverstein, Entrepreneur in Residence @ Cornell University
"I bought this book a few weeks ago and actually got a PM job offer last week. It definitely contributed to my success as I was able to speak to technology concepts and offer a point of view during conversations with current employees. The book reads like a breeze. Each section framed as a business question to explain how a technology works, and only a few pages long, so it's a great to read here and there while on the go. It's full of analogies, which makes it extremely accessible for non-technical people. Highly recommended, not just for people looking to break into PM, but also for people interested in building a basic understanding of how technologies you use everyday really work!"
- T. W.
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