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Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after 10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:
- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
"If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing."
- Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
From the Author
Just a few years ago, Facebook was all the rage - but for advertisers it was a dog. In fact we originally created the online quiz "IsFBforMe.com" to DISqualify customers from buying the first edition of our book unless Facebook was a solid fit for their business.
Well Facebook got their act together and today Facebook is HOT. For many business it's the fastest way to get new customers, and Facebook is appropriate for a far wider range of advertisers than it ever used to be. Facebook is currently the #1 source of traffic for my own company, Perry S. Marshall & Associates.
My co-authors Keith Krance and Tom Meloche have done a superb job of teaching not only the nuances of Facebook's tech platform but the essentials of direct marketing. This book will propel your game forward, save you money and bring you hot, ready-to-buy customers. This text refers to an out of print or unavailable edition of this title.
Series: Ultimate Series
Paperback: 268 pages
Publisher: Entrepreneur Press; 3 edition (November 21, 2017)
Language: English
Product Dimensions: 8 x 1.2 x 10.2 inches
Shipping Weight: 1.8 pounds
About the Author
Perry Marshall is the #1 author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown. He’s consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Keith Krance is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.
Thomas Meloche is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.
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